Jennifer has over 30 years of industry/general business experience including direction of a multi-state medical management program as a Vice President at Mutual of Omaha, management of environmental programs as the Executive Vice President for a multi-state oil and gas company, and oversight and direction of Backwoods, Backwoods Adventures and Backwoods Collection as the CEO/Owner from 2003-2017. After selling the company in 2017, she is now engaged in executive coaching, business consulting and is focusing more on board service and philanthropy.

A life-time outdoor enthusiast, Jennifer came by her love of outdoor adventure at an early age. Growing up in Wichita, KS, she often explored the great outdoors with her father. She quickly learned that she had inherited his tremendous passion for travel and the “going outside". Jennifer continues to travel, seeking new adventures both in her community and across the world.

She has recently served as the Chair of the Outdoor Industry Association’s (OIA) national board of directors, chair of the OIA Retail Advisory Council, and a panel member for the Blue Ribbon Panel for the Association of Fish and Wildlife agencies. She is currently serving as the Chair of the Explore Austin board of directors, the Treasurer of the Outdoor Industry Foundation, a board member of Westcave Discovery Center, and a board member of the National Fish and Wildlife Foundation.