Jennifer Mull is the CEO of Backwoods, an Austin-based, national outdoor retail company with a long history of providing its customers top quality technical gear and a broad collection of outdoor clothing and footwear. Founded in 1973 in Wichita, KS, Backwoods currently operates 9 retail locations in the Midwest, an online store and Backwoods Adventures, their adventure travel division, which offers a unique and first rate adventure travel experience for all levels of outdoor enthusiast. The primary goal of Backwoods is to inspire people to lead active, adventurous lives. We do so by giving each customer our full attention, sharing our expertise, and providing exceptional products that encourage people to Go Outside! Jennifer has over 20 years of industry/general business experience including management of recreational facilities (YMCA and health clubs), direction of a multi-state medical management program as a vice president at Mutual of Omaha, and oversight and direction of Backwoods as CEO/Owner for the past 7 years.